Free Tool

Promo ROI Calculator

Will your next promotion make money? Model the incremental EBIT impact before you commit trade dollars. Know your break-even lift before you run.

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⚙ Your Assumptions

$
What you’d sell in this period without the promo
%
Your standard margin on this product line
%
Price reduction offered to consumers during promo
$
Display fees, ad funds, slotting, scan-backs, etc.
%
How much incremental volume you expect from the promo

📈 Promotion Impact

Promo Period Revenue
Base Gross Profit
Promo Gross Profit
Incremental Gross Profit
Trade Spend
📊
Incremental EBIT Impact
Enter your assumptions to see the result
Break-Even Lift Needed
0% 100%

Adjust the inputs to model your promotion scenario.

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